This Promotion is intended for viewing and participation in Canada only and shall be construed and evaluated according to the laws of Canada. Please do not proceed if you are not a legal resident of Canada at time of entry.

A valid e-mail address is required to participate in the Promotion. Many public libraries, retail businesses and others offer free computer and internet access and a number of internet service providers and other companies offer free email addresses.

This Promotion is in no way sponsored or administered by or associated with Facebook. Entrant understands that he/she is providing their information to the Sponsor and not to Facebook. The information provided will be used for the administration of the Promotion and in accordance with the Sponsor's Privacy Policy. Facebook is completely released of all liability by each entrant in the Promotion. Any questions, comments or complaints regarding the Promotion must be directed to the Sponsor and not Facebook.

  1. SWEEPSTAKES PERIOD. The UNCLE BEN'S ® Easy Fortune Sweepstakes (the "Sweepstakes") commences on December 15, 2016 at 1:00:00 PM (ET), and closes on February 12, 2017 at 11:59:59 PM (ET) (the "Sweepstakes Period").
    1. NO PURCHASE NECESSARY. Go to and enter a valid twelve (12) digit UPC code found on participating products (see list below) and click on the “Enter” button. Then review the Official Rules and Regulations. If you agree, accept them as read and understood by clicking on the “Accept” button. Then complete the online registration form by providing your first and last name, age, email address, confirm email address, telephone number and age. Then confirm you are not a robot by clicking on the “I’m Not A Robot” button, complete the task and click the “Verify” and the click the button and age and then type in the alpha numeric captcha verification code exactly as shown on the online form and click on the “Submit” Button.

      A valid twelve (12) digit UPC code can be found on the following participating:

      UNCLE BEN'S® BISTRO EXPRESS® Entrée 240g – 250g (any variety)
      UNCLE BEN'S® BISTRO EXPRESS® rice Sides 240g – 250g (any variety)
      UNCLE BEN'S® BISTRO EXPRESS® Risotto 240g – 250g (any variety)
      UNCLE BEN'S® CONVERTED® brand rice 900g – 4kg
      UNCLE BEN'S® Wholegrain Brown rice 900g - 1.6KG
      UNCLE BEN'S® Quick Cook PERFECTIONTM rice 700g – 1.6kg
      UNCLE BEN'S® brand Boil-in-Bag rice 450g
      UNCLE BEN'S® Wholegrain Brown Rice 10 Minute 600g – 1.4kg
      UNCLE BEN'S® Specialty rice (Basmati 400g – 1.6kg, Jasmine 460g – 1.6kg, & 7 Grains 420g)
      UNLCE BEN'S® FAST & FANCY® rice 165g (any variety)
      UNCLE BEN'S® NATURAL SELECT® rice 365g – 397g (any variety)
      UNCLE BEN'S CLASSIQUES® rice 170g -180g (any variety)
      UNCLE BEN'S® STUFF'N SUCH® Stuffing mix 120g (any variety)
      UNCLE BEN'S® CONVERTED® Brand Rice Limited Edition Tub 2 kg
      UNCLE BEN'S® Wholegrain Brown Rice Limited Edition Tub 1.6 kg
      UNCLE BEN’S® Rice & Grains 170g – 240g (any variety)

      Once you have registered for the Grand Prize Sweepstakes for the first time following the procedure above, an email will be sent to the email address provided. In order to complete your entry, go to the email and click on the confirmation link. You can then return and enter a valid UPC Code from participating products, subject to the daily entry limit.

      Every time you enter a valid UPC Code found on the participating products, subject to the daily entry limit, you will receive one (1) entry into the Grand Prize Sweepstakes. Limit of one (1) entry into the Grand Sweepstakes per person, per day, up to a maximum of sixty (60) entries during the Sweepstakes Period. Limit of one (1) registration per person and email address. Maximum of four (4) registrations allowed per unique telephone number. If it is discovered that you have registered or attempted to register more than once, or attempted to obtain more than the stated number of entries by using multiple/different email addresses, telephone numbers, identities, registrations or logins, or any other methods, all of your entries will be declared null and void, and you will not be awarded any prize. Use of any automated, script, macro, robotic or other program(s) to enter or otherwise participate in this Promotion is prohibited and is grounds for disqualification by the Sponsor.

      All entries are subject to verification. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor) to participate in this Promotion. Failure to provide such proof in a timely manner may result in disqualification. The sole determinant of the time for the purposes of a valid entry in this Promotion will be the Promotion server machine(s).
    2. NO PURCHASE ENTRY. To enter the Grand Prize Sweepstakes without a purchase, send by mail a 5" x 5" piece of white paper with your name and email address to UNCLE BEN'S® Easy Fortune Sweepstakes 5225 Satellite Drive, Mississauga, ON, L4W 5P9, to receive a participating UPC code via email that can be entered in accordance with the entry procedure described above. Requests must be postmarked before February 1, 2017, to allow adequate time for processing. Limit of one (1) request per outer mailing envelope per day. Requests that are made in any fashion other than as specified herein will not be honoured.
  3. ELIGIBILITY. To enter and be eligible to win, a person must be a legal resident of Canada who is 13 years of age or older and who is resident and present in Canada at the time of entry. Employees of Mars Canada Inc. (the Sponsor) its subsidiaries and associated companies, advertising and promotion agencies, the independent judging organization or persons with whom any of these are domiciled or a member of their immediate family (defined as mother, father, brothers, sisters, sons, daughters and husband or wife) of any of the above persons are not eligible to enter the Sweepstakes.
  4. PRIZES & ODDS OF WINNING. There is one (1) Grand Prize available to be won at the end of the Sweepstakes. Grand Prize: Consists of Eight Thousand Eight Hundred & Eighty Eight dollars Canadian ($ 8,888.00 CAD) to be awarded in the form of a cheque.
    Odds of Winning the Grand Prize are dependent on the total number of eligible entries received during the Sweepstakes Period as defined in paragraph 5.
  5. SWEEPSTAKES PRIZE DRAW. A random draw will be conducted on or about February 21, 2017 in Mississauga, Ontario at 11:00:00 AM (ET) to select the potential winner of the Sweepstakes Grand Prize from among all eligible entries received during the Sweepstakes Period. The selected entrant will be contacted by e-mail or telephone within fifteen (15) days of the draw date. In order to win, the selected entrant must correctly answer, unaided, a mathematical skill-testing question to be administered via telephone or email, and must otherwise comply with the Official Rules. Prior to being declared a winner and receiving the Grand Prize, the selected entrant (or in the case of a minor, his/her parent or legal guardian), must have completed, signed and returned a Declaration and Release Form by the date indicated on the Form. If the selected entrant is not in compliance with the Official Rules and Regulations, incorrectly answers the skill-testing question, declines the Grand Prize, email correspondence between the Sponsors or their agents and selected entrant's email is returned as undeliverable without a forwarding address or goes unanswered, attempted phone calls are unanswered or messages are not returned, the parent or legal guardian of a selected entrant does not provide sign the necessary Declaration & Release or if the selected entrant fails to return the Declaration and Release form by the specified date, the Grand Prize may be forfeited by that selected entrant and the Sponsors reserve the right in their sole discretion to randomly select another entrant from the remaining eligible entries. Grand Prize will be awarded subject to these Official Rules, upon receipt of a completed and executed Declaration and Release Form from selected entrant in which, among other things, the selected entrant agrees to release the Sponsors, their subsidiaries and associated companies, agents including advertising and promotion agencies and the independent judging organization, from all liability relating to the Sweepstakes and the Grand Prize, and confirming his/her compliance with these Official Rules and Regulations.

    In no event will the Sponsor be liable for more than one (1) Grand Prize as disclosed in the Official Rules.
  6. GENERAL. By entering the Sweepstakes, entrants agree to abide by these Official Rules and decisions of the independent judging organization, which are final and binding on all entrants with respect to all aspects of the Sweepstakes.

No correspondence will be entered into except with the potential winner. The Sponsor is not responsible for typographical or other errors in the offer or administration of this Promotion, including but not limited to errors in advertising materials and the Official Rules.

The prize must be accepted as awarded and is non-transferable or convertible to cash or other substitutes except at the sole discretion of the Sponsor. Sponsor reserves the right to substitute a prize of equal or higher value at its sole discretion. Any portion of the prize that is unused or which is not used according to these Official Rules will be forfeited and will have no cash value.

All entries become the property of Sponsor and will not be returned. By entering this Sweepstakes, each entrant agrees to the use of his/her name, address, and or photograph or other likeness, as well as his/her appearance at publicity events, without any additional compensation and as required by the Sponsor if he/she is declared a winner. The winner may be required to sign a publicity release to this effect.

Sponsors accept no responsibility for lost, stolen, delayed, damaged, incomplete or misdirected entries or any failure of the website during the Sweepstakes Period for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer related to or resulting from playing or downloading any material relating to the Sweepstakes. Sponsors reserve the right, in their sole and absolute discretion to cancel the Sweepstakes, in whole or part should a virus, bug or any other cause beyond their reasonable control corrupt the security or proper administration of the Sweepstakes or for any other reason and, for residents of Quebec subject to the consent of the Regie des alcools des courses et des jeux. In the event of a dispute as to the identity of an entrant, entries made online will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. "Authorized account holder" is defined as the natural person assigned to an e-mail address by an Internet service provider, online service provider, or other organization responsible for assigning e-mail addresses for the domain. Potential winners may be required to show proof of being the authorized account holder for that e-mail address.

This Sweepstakes is exclusively governed by and construed in accordance with the laws of the Province of Ontario, Canada and the federal laws of Canada applicable therein. Any dispute arising hereunder shall be adjudicated solely in the applicable court in Toronto, Ontario, Canada. Promotion is subject to all-applicable federal, provincial, municipal and local laws and regulations and is void where prohibited by law.

For Quebec residents, any litigation respecting the conduct or organization of a Publicity Contest may be submitted to the Régie des alcools des courses et des jeux Board for a ruling. For Quebec residents any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

By entering the Sweepstakes, entrants consent to the collection and use of their personal information on the entry form as per the privacy policy found under the heading "Privacy Policy". For a copy of the privacy policy visit

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