How do I participate?

  1. Go to and enter a valid twelve (12) digit UPC code found on participating products (see list below).
  2. Complete the online registration form by providing your first and last name, email address, telephone number and age and click on the "Submit" Button.
  3. Review the Official Rules and Regulations. If you agree, accept them as read and understood by clicking on the "Accept" button

How do I get a non purchase entry?

To enter the Grand Prize Sweepstakes without a purchase, send by mail a 5" x 5" piece of white paper with your name and email address to UNCLE BEN'S® Easy Fortune Promotion Re: No Purchase Entry, C/O PO Box 300, Mississauga, ON L4T 3B6, to receive a participating UPC code via email that can be entered in accordance with the entry procedure described above. Requests must be postmarked before February 1st, 2017, to allow adequate time for processing. Limit of one (1) request per outer mailing envelope per day. Requests that are made in any fashion other than as specified herein will not be honoured.

Which UNCLE BEN'S® products are participating in this sweepstakes?

Participating products are as follows:
UNCLE BEN'S® BISTRO EXPRESS® Entrée 240g – 250g (any variety),
UNCLE BEN'S® BISTRO EXPRESS® rice Sides 240g – 250g (any variety),
UNCLE BEN'S® BISTRO EXPRESS® Risotto 240g – 250g (any variety),
UNCLE BEN'S® CONVERTED® brand rice 900g – 4kg ,
UNCLE BEN'S® Wholegrain Brown rice 900g - 1.6KG,
UNCLE BEN'S® Quick Cook PERFECTIONTM rice 700g – 1.6kg,
UNCLE BEN'S® brand Boil-in-Bag rice 450g,
UNCLE BEN'S® Wholegrain Brown Rice 10 Minute 600g – 1.4kg,
UNCLE BEN'S® Specialty rice (Basmati 400g – 1.6kg, Jasmine 460g – 1.6kg, 7 Grains 420g),
UNLCE BEN'S® FAST & FANCY® rice 165g (any variety),
UNCLE BEN'S® NATURAL SELECT® rice 365g – 397g (any variety),
UNCLE BEN'S CLASSIQUES® rice 170g -180g (any variety ),
UNCLE BEN'S® STUFF'N SUCH® Stuffing mix 120g (any variety)
UNCLE BEN’S® CONVERTED® Brand Rice Limited Edition Tub 2kg
UNCLE BEN’S® Wholegrain Brown Rice Limited Edition Tub 1.6kg
UNCLE BEN’S® Rice & Grains 170g – 240g (any variety).

Where do I find the UPC code?

A valid 12 digit UPC code can be found underneath the bar code on the back or bottom of any participating UNCLE BEN'S® product.

How many grand prizes are there?

There is One (1) Grand Prize which consists of eight thousand eight hundred and eighty eight dollars Canadian ($8,888.00 CAD) to be awarded in the form of a cheque.
*See Official Rules for full details

How is the grand prize winner chosen?

A random draw will be conducted on or about February 21, 2017 in Mississauga, Ontario at 11:00:00 AM (ET) to select the potential winner of the Sweepstakes Grand Prize from among all eligible entries received during the Sweepstakes Period. The selected entrant will be contacted by e-mail or telephone within fifteen (15) days of the draw date. In order to win*, the selected entrant must correctly answer, unaided, a mathematical skill-testing question to be administered via telephone or email, and must otherwise comply with the Official Rules.

How many times can I enter?

Limit of one (1) entry into the Grand Sweepstakes per person, per day, during the Sweepstakes Period. Limit of one (1) registration per person and email address. Maximum of four (4) registrations allowed per unique telephone number

When does the UNCLE BEN'S® Easy Fortune Sweepstakes come to an end?

The UNCLE BEN'S® Easy Fortune Sweepstakes commences on December 15th, 2016 at 1:00PM (ET) and closes on February 12th, 2017 at 11:59:59 pm (ET).